One of the major projects we have implemented for Metro is the advertising support of the food safety management system.
We have also developed a quality brand design that shows that Metro products comply with the ISO 22000 system. You can see this brand on all internal hypermarket advertisements.
To strengthen Metro’s position in the commercial market, we have created several advertising campaigns:
1.Advertising campaign to end users
2.Advertising campaign for business representatives in the HoReCa segment (hotels, restaurants, cafes).
In all areas, we held a photo shoot, filmed a video and launched souvenir products. We also developed a design for outdoor advertising, launched the promotion on the Internet and in the media and completed the design of the store.
Development logo design under the certificate ISO
Video clip ISO
Photoshooting – ISO
Mass-media – ISO
Billboard – ISO
Campaign: “Buy more – pay less.”
Sticker de aici de acasa
Free transport METRO
Dormitor – is a manufacturer of beds and the official representative of the Hilding brand from Moldova.
The company approached us with the task of rebranding and developing a marketing strategy to promote the brand on the market. At that time, the company had an offline SleepShop showroom, an online resource Dormitor.md and a brand for bedding. The company’s priority was the development of its own production, but the presence of several brands complicated the promotion, made it more expensive and disoriented the target audience.
Our team decided to develop a unified brand positioning concept, a communication strategy with the final consumer around the dormitor.md brand. and show how you can optimize your marketing budget this way.
Doctor Lica is a luxury beauty salon and a representative of the Pressensa cosmetic brand.
Our company faced the task of promoting the Dr. Lica brand among the representatives of the cosmetics industry and launching the Pressensa brand on the Moldovian market.
For this we have developed:
In 2019, we developed a brand for the “everything for the holiday” store.
The main task of the team was to create a connection between the brand and the target audience, establishing the brand’s life and bright mood. Whereas, first of all, the “everything for the holidays” shop should be spectacular and colorful, thus evoking positive emotions and a festive mood among consumers.
We paid close attention to the appointment, because initially the consumer meets the exact name, which in our case should already talk about fun and celebration.
Our team has fully developed the corporate identity and brand book for the future store.
The concept of a modern store was proposed in which the customer experiences emotion not only from the product, but also at the time of its purchase.
Our vision will maximize the time spent by the customer in the store. We understand that the longer the customer is in the store, the more he will be overwhelmed by a pleasant and unusual atmosphere, which means that the store will be remembered, and the desire to come again will appear very quickly, and he will return.
In creating the outdoor advertising template, I mentioned that, first of all, advertising must be bright, informative and not necessarily attractive.
Therefore, the proposed project was built in such a way that for consumers to become recognized, the product aroused admiration, a predisposition to purchase.
Also, the design of the site and social networks was created:
In modern society, a company can no longer handle itself without a website and social networks, because they have become one of the most important elements that shape the trust of users in you and your company.
It is very important that he was also supported in the corporate identity of the company and seemed concise.
The task of creating a spectacular and colorful brand was fulfilled.
Thus, a completely new, vibrant brand was created, ready to enter the market and arouse admiration among consumers.
Feeding machine will now become incomparably comfortable.
The BEMOL building is designed in a modern urban style, taking into account
the characteristics of the land and fit harmoniously into the existing surroundings.
Around many greenery and landscaping.
Elaboration of naming
At the time of appointment development, the client was asked to choose from 5 varieties of name: Kladim (coffee discoverer); Maize (Spanish – coffee beans); Saboroso (port. – delights); CoffeeNeiro (Italian – Mano barista); Liberico (African coffee variety);
Development of the logo
Elaboration of the packaging
For Liberico Gold and Liberico Platinum, we developed label design and doy pack packaging.
Trademark SA Bucuria is the business card of Moldova.
A large variety of chocolate products have long become a symbol of our country.
During the six decades, the company SA Bucuria offers the joys of children and adults, according to the slogan “Life is sweeter with us …”.
The company has set us an objective:
We understand that creating an effective marketing strategy as a whole can bring results. Competitors have already conquered over 80% of the market and it is difficult to win the market with their budget and strategy.
Therefore, we understand that we need a “chip” that will bring us closer to the customer without a big investment in marketing and in the short term!
Development of naming
When developing the appointment, the client was asked to choose from 3 varieties of denomination: Din toată inima; Legenda Moldovei; Dulce Plai
Development of logo and ornament
Elaboration of the packaging
For Dulce Plai, we have developed packaging models for 5 different flavors: dark chocolate, milk chocolate, milk chocolate with nuts and …..