One of the major projects we have implemented for Metro is the advertising support of the food safety management system.
We have also developed a quality brand design that shows that Metro products comply with the ISO 22000 system. You can see this brand on all internal hypermarket advertisements.
To strengthen Metro’s position in the commercial market, we have created several advertising campaigns:
1.Advertising campaign to end users
2.Advertising campaign for business representatives in the HoReCa segment (hotels, restaurants, cafes).
In all areas, we held a photo shoot, filmed a video and launched souvenir products. We also developed a design for outdoor advertising, launched the promotion on the Internet and in the media and completed the design of the store.
Trademark SA Bucuria is the business card of Moldova.
A large variety of chocolate products have long become a symbol of our country.
During the six decades, the company SA Bucuria offers the joys of children and adults, according to the slogan “Life is sweeter with us …”.
The company has set us an objective:
Development of a product in the chocolate bar segment
Development of name, logo, slogan
Product packaging, product line
Developing an advertising campaign concept
Conducting an advertising campaign to increase loyalty and sales
Increase market share in the segment
We understand that creating an effective marketing strategy as a whole can bring results. Competitors have already conquered over 80% of the market and it is difficult to win the market with their budget and strategy.
Therefore, we understand that we need a “chip” that will bring us closer to the customer without a big investment in marketing and in the short term!
Development of naming When developing the appointment, the client was asked to choose from 3 varieties of denomination: Din toată inima; Legenda Moldovei; Dulce Plai
Development of logo and ornament
Elaboration of the packaging For Dulce Plai, we have developed packaging models for 5 different flavors: dark chocolate, milk chocolate, milk chocolate with nuts and …..