Dormitor – is a manufacturer of beds and the official representative of the Hilding brand from Moldova.
The company approached us with the task of rebranding and developing a marketing strategy to promote the brand on the market. At that time, the company had an offline SleepShop showroom, an online resource Dormitor.md and a brand for bedding. The company’s priority was the development of its own production, but the presence of several brands complicated the promotion, made it more expensive and disoriented the target audience.
Our team decided to develop a unified brand positioning concept, a communication strategy with the final consumer around the dormitor.md brand. and show how you can optimize your marketing budget this way.
- Unique positioning for the target segment
- Simplify communication and understanding.
- Increased recognition, loyalty and trust
- Reducing the costs of marketing and promotion
- Customer growth
- Increased sales