Brand Book — is a tool that helps the company to correctly apply values, mission, strategy, image, positioning and images, as well as to build relationships with customers, advertising companies, partners and target audiences.
Brand Book – a solution that will allow to transmit and optimize the marketing and advertising expenses, in order to obtain the recognition of the brand among the target audience.
Brand Book include:
Mission. Philosophy. Values.
Logo. Standards and rules for using the logo
General principles, examples of use
Production of souvenirs
The corporate style of the company
Brand promotion concept (images with advertising messages)